Top marketing lessons I learned this week

'Linkedin Chocolates' photo (c) 2010, Nan Palmero - license: http://creativecommons.org/licenses/by/2.0/

Remember I promised to share useful links? I've been reading cool stuff on marketing recently, so I thought I'd share it with you. Maybe you will find this info useful for your freelance translation business, too :)
So here's the list:

1. Caution: Marketing Mistakes that Freelancers Make (in FreelanceSwitch blog. It was kind of nice to know that I'm not making those mistakes any more :))
2. Using Visualization to Write Killer Hooks (in Write to Done blog. This one is especially useful for bloggers!)
3. How to gain a powerful competitive advantage and grow a massively successful business by Jim Connolly. I love this post. It reminds me that marketing is beyond your social media or other advertising activity. Creating value is more than just a marketing term, but it is of vital importance for any business.
4. 3 Lies that "Social Media Experts" Like to Tell (in socialmediatoday blog)
5. Bloggers: Are you 1 question away from 10,000 daily readers? - another great post by Jim Connolly. It shows the value of investing into your website or blog.
6. Five tips to help you get more out of LinkedIn (in Freelance FactFile blog)

And, finally, one quote that I simply loved: "Social media is all about an honest message communicated to the right audience at the right time." I think it captures the essence of social media marketing. Thanks to Sharel Omer and Jeff Barrett for sharing it.

Let me know if this post is useful to you! And have a great weekend :)

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