Top marketing lessons I learned this week

'Linkedin Chocolates' photo (c) 2010, Nan Palmero - license: http://creativecommons.org/licenses/by/2.0/

Remember I promised to share useful links? I've been reading cool stuff on marketing recently, so I thought I'd share it with you. Maybe you will find this info useful for your freelance translation business, too :)
So here's the list:

1. Caution: Marketing Mistakes that Freelancers Make (in FreelanceSwitch blog. It was kind of nice to know that I'm not making those mistakes any more :))
2. Using Visualization to Write Killer Hooks (in Write to Done blog. This one is especially useful for bloggers!)
3. How to gain a powerful competitive advantage and grow a massively successful business by Jim Connolly. I love this post. It reminds me that marketing is beyond your social media or other advertising activity. Creating value is more than just a marketing term, but it is of vital importance for any business.
4. 3 Lies that "Social Media Experts" Like to Tell (in socialmediatoday blog)
5. Bloggers: Are you 1 question away from 10,000 daily readers? - another great post by Jim Connolly. It shows the value of investing into your website or blog.
6. Five tips to help you get more out of LinkedIn (in Freelance FactFile blog)

And, finally, one quote that I simply loved: "Social media is all about an honest message communicated to the right audience at the right time." I think it captures the essence of social media marketing. Thanks to Sharel Omer and Jeff Barrett for sharing it.

Let me know if this post is useful to you! And have a great weekend :)

Comments

10 interesting facts about the Russian language

In my previous post I promised to follow with the interesting info about some other languages. So here are 10 facts about the Russian language which might be of interest to those who are studying it. If you would like to have this list in Russian, please contact me and I will send it to you by email. So, what do I find interesting about my native language? 1. Russian has about 500,000 words, but only 2,000-2,500 of them are used frequently. 100 most frequently used words make 20% of all written and oral speech. A high school graduate's vocabulary usually has 1,500 to 4,000 words. Those who have graduated from a higher educational institution normally have a richer vocabulary consisting of approximately 8,000 words. 2. It's compulsory for all astronauts in the international space station to learn Russian, so we can call it an international language of space :)

15 interesting facts about the English language

I prepared this list for one of my English classes. And then it dawned on me that I can share it with you, too! So here are 15 facts about the English language that I find very interesting. Hope you do, too ;) Rudyard Kipling was fired as a reporter for the San Francisco Examiner. His dismissal letter said, "I'm sorry, Mr. Kipling, but you just don't know how to use the English language. This isn't a kindergarten for amateur writers." No language has more synonyms than English.

Clients vs translators: how do we show that we're honest?

This is a personal post, and I'd really like to hear the opinion of my colleagues about such situations and how to deal with them. My situation is kind of like the one described in Mox's blog . In December a new prospective client wrote to me asking about my availabiility for a new project. When I read the overall description of the project, I got really interested in it. But the client needed to know exactly how much time it would take and how much it would cost. No problem, just send me the text to look through or a part of it so I could get the gist of the style, level of complexity etc. In the reply that person just stated the wordcount, but there was no sample. I thought, maybe they didn't understand me. English is not my native language after all. In my reply, I stated the estimated time and cost based on the client's wordcount, but I repeated the request to see a part of the text. And then the person thanked me and ... disappeared.

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