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Social media marketing - 3 major mistakes and 3 solutions

Sometimes learning to use social media feels like wandering in the deep forest. Have you ever felt that way?
No wonder that you can make a ton of mistakes in the process. I have made quite a few, that’s why I want to talk about it today. I am also inviting you to participate in the discussion, share some mistakes you've noticed and possibly ways to avoid those mistakes.
'The path less travelled...' photo (c) 2006, rovingI - license: http://creativecommons.org/licenses/by/2.0/
1. No interaction.
Social networks were made for interaction. That's why they are called "social". Social media marketing is not like posting an ad in a newspaper. Solution: The first thing you need to do after creating your own profile is finding people who you would like to connect with. Read carefully what they post, ask questions, share your comments. When you get fans/followers/people who add you to their circles you also need to interact with them. The resources you share may be very useful, but interaction builds a personal bond between you and your audience. That bond is priceless. It can bring you more influence, more exposure, and as a result more business.

2. Focusing on how many fans/followers you have. There are enough methods to gain thousands of followers in a short time. But if you really want to earn respect and credibility as a freelance professional it makes no sense adding every single account that adds you. Solution: You need to concentrate on reaching targeted audience. That may not be a quick process, but it is very rewarding.
3. Treating different social networks like twins.
Different networks were created for a different purpose and thus they are supposed to be used differently. For example, many people complain when they see tweets with hashtags in their Facebook timeline. Those messages just look out of place. The same principle goes for other social networks: Google+, Pinterest etc. Solution: When you register in a social network find out all you can about it and then use it to its full potential. Copying your messages from one network to another is not the best choice in most cases.

What other mistakes have you noticed and what solutions can you offer?

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