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Showing posts from January, 2017

Guest post: Where is Marketing Translation Heading in 2017

2016 was some year! It was a year when the breakneck speed of globalisation got a bloody nose, first from the Brexit vote in Britain and then the U.S. Presidential election shock result. In many parts of the world it felt that the trend towards greater communication and business expansion worldwide might slow down, even contract as communities in many countries signalled their discontent with being left behind. Could this affect the translation industry in 2017? It seems unlikely at this stage. 2016 saw a big spurt in the need for translators and there seems no signs of this slowing down in 2017. So what are the trends on the horizon, especially for marketing translation in 2017?
More demand for video translators Marketing is using the power of video more than ever. As consumers demand ever increasing amounts of data access and are using their mobile devices to make choices over buying preferences, video marketing has an ability to sell products in a more lifelike way than still imag…